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A Sad Day for Canadian Democracy
Australia for example is orange, with about 0.11% of the population. NZ is about the same at 0.12%, yet shows up as blue. The United States is red, yet has only 0.08% signed up... China is also orange, yet has a mere 0.002% signups from their billion+ population.
Meanwhile, our friends at SpreadFirefox have a live map of downloads - http://www.spreadfirefox.com/en-US/worldrecord - it more or less mirrors the pattern you've described.
The reason we have less than 10.000 pledges is that we have 1.000.000 working-age adults !!! 10.000 would be 1% (which most non-gap countries didn't archieve) - what do you expect :)