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This is a slightly optmistic reading imo; you assume that the so-called "emerging lifeforms" have the freedom of choice to move elsewhere. That is a big if, plausible in some situations but not in all
http://radar.oreilly.com/2009/01/work-on-stuff-...
"Take Microsoft. They started out with a big goal, "a computer on every desk and in every home," and for many years unquestionably created more value than they captured. They helped grow the PC industry as a whole; they built a platform that helped many small software vendors to flourish. But over time, they began to capture more value than they created: as the cost of PCs plummeted, hardware vendors had to survive on the slimmest of margins while Microsoft collected monopoly rents; bit by bit, Microsoft consumed its own developer ecosystem by building the features of successful startups into their own products, and using their operating system dominance to crush the early movers. As I've written elsewhere, I believe that Microsoft must re-commit itself to big goals beyond its own profitability, and to creating more value than it captures if it is to succeed. (Danny Sullivan wrote a great piece about the strategic relevance of this very idea just last week, Tough Love for Microsoft Search.) "
I tend to agree with this. Big companies with leverage need to be able to walk away from possible value with the understanding that the soft value of the ecosystem is more important than the short-term value of competing with those who complement them.
I think that one of the main problems is that that "soft value" is very hard to measure when compared with the hard dollars you realize that you're leaving on the table. And if you can't measure it it's hard to compete in a conversation inside of one of those companies. I can almost hear it in my head now where one guy says "these things help us" and someone else says "that's money we can return to our shareholders and they might grow to kill us anyway." So the money-left-on-the-table argument wins.
This is one reason why I'm a fan of companies that can look past the next quarter, or don't have to worry about that pressure at all. And I wonder what Microsoft would look like if it went private.
http://www.joelonsoftware.com/articles/APIWar.html
I think even Microsoft internally would recognize that breaking the backwards-compatibility of Visual Basic, while cool and nifty in the short-term, was a serious long-term mistake.
Even though they clearly did succeed in cutting off Netscape's air supply, Firefox lives on because it is open source. And yes, developers moved to niche platforms where Microsoft would leave them alone long enough for them to create something cool - Linux, OS X and what we now call Web2.0
They forced all the action and futuremaking to move to the iPhone and the cloud. How many rich clients made with wonderful old .NET do we use today?
Joel's other important point here was that Microsoft inherited it's monopoly from IBM and so abused it for as long as it could. Google earned it's 85% market share by being superior. Although that may not mean it fares any better.
Does anyone think the stock market has registered this long term weakness at Microsoft over the next decade, or is it just way down anyway because everything is?